Definition
User Experience (UX)
Also known as: UX
The overall experience a visitor has when interacting with a website or product. Good UX reduces friction, builds trust, and directly impacts conversion rates.
What does User Experience (UX) mean?
User experience is the overall quality of a person's interaction with a website or product, covering usability, navigation, visual design, and how easily they can accomplish their goal. It is a broad discipline that CRO work operates within rather than a standalone conversion tactic.
Why does User Experience (UX) matter?
It matters because a frustrating or confusing experience undermines trust regardless of how strong the underlying product or offer is; visitors who struggle to find information or complete a task tend to project that frustration onto their judgment of the brand's overall competence and reliability.
How is User Experience (UX) applied in practice?
UX is evaluated through usability testing, heatmaps, and session recordings, and improvements are typically validated the same way CRO changes are, by measuring whether a redesign improves task completion rate, time on task, and ultimately conversion rate compared to the prior design.
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Where this fits
User Experience (UX) sits in the conversion rate optimization part of the NotiProof resource network.
Read the Conversion Rate Optimization guide