Definition
Display Rules
Conditions that control when and where social proof notifications appear — such as specific pages, visitor segments, time delays, or scroll depth triggers.
What does Display Rules mean?
Display rules are the configured conditions that determine when, where, and to whom a social proof notification or on-site message appears, covering factors such as specific pages, visitor segments, time delays after page load, or scroll depth triggers.
Why does Display Rules matter?
They matter because showing the right message at the wrong moment, too early, too often, or on an irrelevant page, can annoy visitors or dilute the message's impact, while well-tuned rules ensure a notification appears exactly when it's most likely to be relevant and welcome.
How is Display Rules applied in practice?
They are configured within a campaign or notification tool's settings, and their tuning is validated by testing different rule configurations, such as a three-second delay versus an immediate display, against each other to see which produces better engagement without raising bounce rate.
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Where this fits
Display Rules sits in the conversion rate optimization part of the NotiProof resource network.
Read the Conversion Rate Optimization guide