Definition
Drip Campaign
A series of automated messages (emails or on-site notifications) sent on a schedule or triggered by user behavior to nurture leads toward conversion.
What does Drip Campaign mean?
A drip campaign is a sequence of pre-scheduled or behavior-triggered messages, typically emails or on-site notifications, sent to a lead or customer over time rather than all at once. It is designed to nurture a relationship gradually toward a conversion goal.
Why does Drip Campaign matter?
It matters because most prospects don't convert on first contact, and a well-sequenced drip campaign keeps a brand present and builds familiarity and trust incrementally, often incorporating testimonials or case studies at strategic points to address objections as they naturally arise.
How is Drip Campaign applied in practice?
It is built using marketing automation tools that define the trigger, sequence, and timing of each message, and its performance is measured through open rate, click-through rate, and ultimate conversion rate for recipients compared against a control group not enrolled in the sequence.
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Where this fits
Drip Campaign sits in the conversion rate optimization part of the NotiProof resource network.
Read the Conversion Rate Optimization guide