Definition
Rich Snippets
Enhanced search results that display additional information like star ratings, review counts, prices, and availability. Implemented via structured data (Schema.org markup).
What does Rich Snippets mean?
Rich snippets are enhanced search engine results that display extra information beyond a standard title and description, such as star ratings, review counts, prices, or availability, pulled from structured data embedded in a page's code. They make a listing visually stand out in search results.
Why does Rich Snippets matter?
They matter because a search result showing a 4.8-star rating with hundreds of reviews earns more clicks than a plain blue link next to it, effectively giving a page a trust and credibility advantage before a visitor even reaches the site.
How is Rich Snippets applied in practice?
They are implemented by adding Schema.org structured data, most commonly Review and AggregateRating markup, to relevant pages, and eligibility for display is verified through search engine testing tools, with actual appearance in search results tracked through click-through rate changes in search console data.
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Where this fits
Rich Snippets sits in the customer reviews part of the NotiProof resource network.
Read the Customer Reviews guide