Definition
Google Business Profile
Also known as: Google My Business, GBP
A free Google tool that lets businesses manage their online presence across Google Search and Maps, including collecting and displaying customer reviews.
What does Google Business Profile mean?
Google Business Profile is Google's free listing tool that lets a business manage how it appears on Google Search and Maps, including hours, photos, posts, and customer reviews. It replaced the earlier Google My Business branding and remains the primary way local businesses control their Google presence.
Why does Google Business Profile matter?
It matters because it is often the first place a prospective customer forms an impression of a local business, and the review count and star rating shown there directly influence whether someone clicks through, calls, or visits, making it one of the highest-leverage trust surfaces a business doesn't fully control.
How is Google Business Profile applied in practice?
Businesses manage it by verifying ownership, keeping information current, and actively requesting reviews through direct links, then track its impact through the profile's own insights on views, calls, and direction requests attributable to the listing.
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Where this fits
Google Business Profile sits in the customer reviews part of the NotiProof resource network.
Read the Customer Reviews guide