Definition
Review Schema
Schema.org structured data markup for reviews that enables star ratings in Google search results. Includes AggregateRating for overall scores and individual Review entries.
What does Review Schema mean?
Review schema is a specific category of Schema.org structured data markup designed to describe individual reviews and aggregate rating information in a format search engines can read directly, enabling star ratings to appear in search results.
Why does Review Schema matter?
It matters because it is the specific technical implementation that unlocks review-based rich snippets; a site can have excellent reviews displayed to human visitors but see none of that reflected in search results without correctly implemented review schema in the page code.
How is Review Schema applied in practice?
It is implemented using the Review and AggregateRating schema types embedded as JSON-LD, validated with search engine testing tools to confirm eligibility, and its real-world payoff is measured through search console data tracking whether star ratings actually appear and whether click-through rate from search results improves.
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Where this fits
Review Schema sits in the customer reviews part of the NotiProof resource network.
Read the Customer Reviews guide