Definition
Landing Page
A standalone webpage designed for a specific marketing campaign or goal, with a focused CTA and minimal distractions. Social proof on landing pages can boost conversions 10–40%.
What does Landing Page mean?
A landing page is a standalone page built for a specific campaign or offer, deliberately stripped of the navigation and distractions of a regular site page so visitors focus on a single decision. It is the destination most paid traffic and targeted campaigns are designed to funnel toward.
Why does Landing Page matter?
Landing pages matter because message match between the ad or link that brought the visitor and the page they arrive on strongly affects whether they stay, and because the page's isolation means every element on it, including any social proof, carries more relative weight than it would on a busier page.
How is Landing Page applied in practice?
Landing pages are built and tested independently of the main site, with performance measured by conversion rate against the specific campaign goal, and variations in headline, offer, and trust signals like reviews or logos are commonly A/B tested against each other.
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Where this fits
Landing Page sits in the conversion rate optimization part of the NotiProof resource network.
Read the Conversion Rate Optimization guide