Definition
Exit Intent
Technology that detects when a user is about to leave a webpage (usually by tracking mouse movement toward the browser's close button) and triggers a popup or notification.
What does Exit Intent mean?
Exit intent is a detection technique, typically tracking cursor movement toward the browser's top edge or close button on desktop, that identifies when a visitor is likely about to leave a page. It is used to trigger a final message, offer, or piece of social proof before the visitor departs.
Why does Exit Intent matter?
It matters as a last opportunity to address unresolved objections, such as price hesitation or unanswered trust concerns, without interrupting the visitor earlier in their browsing when the intervention would be premature or annoying. Used well, it recovers a portion of visitors who were close to converting but hadn't committed.
How is Exit Intent applied in practice?
Exit intent is implemented through JavaScript that monitors mouse velocity and direction, and its effectiveness is measured by comparing conversion or email capture rates for sessions that triggered the exit popup against a control group that did not see one.
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Where this fits
Exit Intent sits in the conversion rate optimization part of the NotiProof resource network.
Read the Conversion Rate Optimization guide