Definition
Conversion Rate Optimization (CRO)
Also known as: CRO
The systematic process of increasing the percentage of website visitors who take a desired action, using data analysis, testing, and UX improvements.
What does Conversion Rate Optimization (CRO) mean?
Conversion rate optimization is the discipline of systematically increasing the share of visitors who complete a desired action, using a cycle of research, hypothesis, testing, and analysis rather than one-off redesigns. It treats a website as a system that can be measured and improved incrementally over time.
Why does Conversion Rate Optimization (CRO) matter?
CRO matters because it extracts more value from traffic a business already has, which is typically far cheaper than acquiring additional traffic through ads or content, and it forces marketing decisions to be evidence-based rather than based on internal preference or trend-following.
How is Conversion Rate Optimization (CRO) applied in practice?
In practice, CRO combines qualitative research, such as session recordings and user interviews, with quantitative testing, such as A/B tests measured against conversion rate, and mature programs run a continuous backlog of hypotheses prioritized by expected impact and ease of implementation.
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Where this fits
Conversion Rate Optimization (CRO) sits in the conversion rate optimization part of the NotiProof resource network.
Read the Conversion Rate Optimization guide