Definition
Webhook
An automated HTTP callback that sends real-time data from one application to another when a specific event occurs. Used to trigger social proof notifications from e-commerce events.
What does Webhook mean?
A webhook is an automated notification mechanism where one system sends data to another system's specified URL in real time whenever a defined event occurs, rather than the receiving system having to repeatedly check for updates. It is a standard pattern for connecting separate software platforms.
Why does Webhook matter?
It matters for social proof specifically because live notifications, like a purchase alert, depend on receiving event data the instant it happens; without a webhook connecting an e-commerce platform to a notification tool, that data would only be available after a delay, defeating the purpose of a real-time display.
How is Webhook applied in practice?
Webhooks are configured by registering a callback URL with the source platform for specific event types, and reliability is monitored by checking delivery logs and confirming that received events correctly trigger the intended downstream action, such as displaying a new notification.
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Where this fits
Webhook sits in the conversion analytics part of the NotiProof resource network.
Read the Conversion Analytics guide