Definition
Bounce Rate
The percentage of visitors who leave a website after viewing only one page. A high bounce rate often indicates poor relevance, slow loading, or lack of trust signals.
What does Bounce Rate mean?
Bounce rate is the share of sessions in which a visitor views a single page and leaves without any further interaction recorded by analytics. It is one of the oldest engagement metrics in web analytics and remains a quick diagnostic for whether a page is meeting visitor expectations.
Why does Bounce Rate matter?
A high bounce rate often signals that visitors arrived expecting something the page didn't deliver, that the page loaded slowly, or that nothing on the page gave them a reason to trust it enough to explore further. Because first impressions are formed in seconds, missing trust cues near the top of a page is a common, fixable contributor to high bounce rates.
How is Bounce Rate applied in practice?
It is measured directly inside analytics platforms per page, source, and device, and teams typically investigate high-bounce pages by checking load time, message match with the referring ad or link, and whether reviews, ratings, or other credibility signals are visible without scrolling.
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Where this fits
Bounce Rate sits in the conversion analytics part of the NotiProof resource network.
Read the Conversion Analytics guide