Analyze Social Proof Impact in Mixpanel

Forward NotiProof notification impressions and clicks into Mixpanel as tracked events so you can layer social proof exposure into your existing product analytics and funnels.

Connect Mixpanel Free

Why Use NotiProof With Mixpanel

Notification views map to a 'Notification Viewed' Mixpanel event
Notification clicks map to a 'Notification Clicked' Mixpanel event
Combine with existing signup/activation funnels in Mixpanel
Segment users by whether they were exposed to social proof
Track retention differences for exposed vs. unexposed cohorts

Setup in 3 Simple Steps

1

Get Your Mixpanel Token

Copy your Mixpanel project token from Mixpanel's project settings.

2

Connect in NotiProof

Paste the token into the Mixpanel field under NotiProof's Analytics integrations settings and enable event forwarding.

3

Build Funnels & Cohorts

In Mixpanel, create a funnel or cohort using the Notification Viewed/Clicked events to compare conversion and retention against a control group.

Features

Automatic event forwarding to Mixpanel
Notification view and click events
Custom event property mapping
Works with existing Mixpanel funnels and cohorts
No extra script tag required beyond NotiProof's own

See Mixpanel in Action

Learn how businesses use NotiProof with Mixpanel to increase conversions.

SaaS Sign-upsSegmentAmplitude

Frequently Asked Questions

Will this tell me which specific user made a purchase from a notification?
It reports the Mixpanel distinct_id associated with the session, which links to per-user analytics inside Mixpanel, but NotiProof itself doesn't store personal identity — you're relying on your existing Mixpanel identity resolution.
Is this real-time or aggregated data?
Events are sent close to real time as they happen, but Mixpanel processing and any batching on their end can introduce a short delay before reports update.
Do I need to install anything besides the NotiProof script?
No, as long as NotiProof's script is already on your site, the Mixpanel connection is configured entirely from the NotiProof dashboard.
Can I use this to A/B test notification designs?
Yes, you can tag different notification templates with distinct properties and compare their Mixpanel-tracked engagement and downstream conversion.
Does this replace the need for Mixpanel's own onboarding tracking?
No, it complements it — Mixpanel still needs your core product events (signup, activation, etc.) instrumented separately; NotiProof only adds the notification-related events.

Related Reading

Learn how smaller engagement events like notification clicks fit into a conversion strategy: Micro-Conversions.

See how to build cohorts comparing users exposed to social proof: Cohort Analysis Guide.

Understand best practices for structuring these events: Event Tracking for Social Proof.

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