Measure Notification Impact on Activation in Amplitude

Forward notification view and click events into Amplitude so you can study how social proof influences activation and retention alongside the rest of your product analytics events.

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Why Use NotiProof With Amplitude

Notification views map to a 'Notification Viewed' Amplitude event
Notification clicks map to a 'Notification Clicked' Amplitude event
Build activation funnels that include social proof exposure as a step
Compare retention curves for exposed vs. unexposed user cohorts
Works with Amplitude's existing behavioral cohorts and charts

Setup in 3 Simple Steps

1

Get Your Amplitude API Key

Copy your project's API key from Amplitude's project settings.

2

Enable Forwarding in NotiProof

Paste the API key into NotiProof's Amplitude integration settings and turn on event forwarding for views and clicks.

3

Build Amplitude Charts

Create a funnel or retention chart in Amplitude that includes the Notification Viewed/Clicked events as a step or cohort filter.

Features

Automatic forwarding of notification events
Compatible with Amplitude funnels and retention analysis
Custom event property mapping
No additional script beyond the existing NotiProof snippet
Works for web and mobile-web notification placements

See Amplitude in Action

Learn how businesses use NotiProof with Amplitude to increase conversions.

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Frequently Asked Questions

Does this tell me exactly which user converted because of a notification?
It attaches events to Amplitude's device/user ID from your existing identity setup, so you can see individual user paths, but establishing causation (versus correlation) still requires careful funnel or experiment design on your part.
Do I need Amplitude's paid plan for this to work?
Event volume from NotiProof is generally small, but whether it fits within your plan's event limits depends on your existing Amplitude usage and plan tier.
How is this different from your Mixpanel integration?
It's functionally similar — both send Notification Viewed/Clicked events to a product analytics tool — but each is mapped to that platform's specific event schema and identity model.
Can I segment by which notification template was shown?
Yes, event properties include the notification type/template name so you can segment Amplitude charts by that value.
Is data sent in real time?
Events are sent as they occur, subject to Amplitude's own ingestion and processing time.

Related Reading

Learn how to build cohorts to compare notification-exposed and control users: Cohort Analysis Guide.

Understand how to treat notification interactions as micro-conversions in your funnel: Micro-Conversions.

See methods for measuring the true lift social proof provides: Measuring Conversion Lift.

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