Pair Klaviyo Email Flows With Live Site Notifications

Klaviyo powers email and SMS for ecommerce brands. NotiProof connects via Klaviyo flow webhooks so signup, back-in-stock request, or flow-completion events can trigger real-time notifications on your storefront.

Connect Klaviyo Free

Why Use NotiProof With Klaviyo

Show list growth alongside purchase proof
Trigger from any Klaviyo flow action
Segment by list or Klaviyo flow
Works well with your Shopify/BigCommerce order feed
No extra app needed inside Klaviyo

Setup in 3 Simple Steps

1

Add a Webhook Action to a Flow

In Klaviyo's flow builder, add a 'Webhook' action after the trigger you want to broadcast, such as 'Subscribed to List' or 'Back in Stock' request, and paste your NotiProof webhook URL.

2

Map the Payload

In NotiProof, create a campaign and map the incoming first-name and event-type fields from the Klaviyo webhook payload to your notification template.

3

Turn On the Flow

Publish the Klaviyo flow. Since ecommerce order data usually already flows through your store integration, this adds email-driven events as a second notification type.

Features

Flow-triggered signup notifications
Back-in-stock request alerts
Segment/list-based filtering
Complements Shopify/BigCommerce purchase feeds
Custom field mapping from Klaviyo payloads

See Klaviyo in Action

Learn how businesses use NotiProof with Klaviyo to increase conversions.

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Frequently Asked Questions

Does Klaviyo replace my store's purchase notifications?
No. Klaviyo only reports what happens inside your email/SMS flows, like signups; purchase notifications still come from your connected store platform.
Is the webhook action available on Klaviyo's free plan?
Yes, flow webhook actions are available regardless of Klaviyo's pricing tier, since they're tied to account features rather than volume.
Can I show SMS opt-ins as notifications?
Yes, if you add the webhook step to your SMS opt-in flow instead of (or in addition to) your email flow.
Will this duplicate notifications if someone also buys?
No, each webhook only fires for the specific flow event it's attached to, so a signup and a purchase produce two separate, correctly labeled notifications.
How fast do notifications appear after the flow triggers?
Typically within seconds, but exact timing depends on Klaviyo's flow processing time, which can lag during high email volume periods.

Related Reading

See how Klaviyo-driven signup proof complements purchase notifications: Social Proof for E-commerce.

Benchmark your store's conversion rate improvements: E-commerce Conversion Benchmarks.

Combine Klaviyo flows with on-site urgency notifications: Cart Abandonment Strategies.

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